Service Used: (1) 8.5' x 16' Billboard
Trailer. Print (mailers, coupons).
Target Area: North Ogden, UT / Weber County, UT
Outcome: The client asked us to prepare the area around his new Snap
Fitness Gym franchise for their ground opening. Their goal was to have
200 new members before the gym grand opening. This client utilized a
very mixed strategy and had results that outperformed their expectations
handedly.
We used a combination of a daytime, mobile billboard
advertising campaign, targeted at mobile consumers in local shopping
areas. We combined that with printed mailers, to zip codes surrounding
the gym. We then furthered the mobile billboard campaign, by pulling the
mobile billboard through the local 4th of July parade, while employees
walked along and gave out protein bars, and coupons for free sign-up at
the new gym.
The gym opened with over 500 new members, and have
used mobile billboards, outdoor billboards, and print campaigns
in opening several other gym locations.
